Running a promotion to get evenmore sales and growth
The founders wanted to run a promotion next. To be honest, we were against a straight up promotion. One of our philosophies at cubatica.
We feel promotions devalue the product when you give a percentage off. So instead, we suggested we offer an incentive. As a team, we decided on a mattress cover (which retailed at £70) We actually didn’t think it would be a big seller, but we were pleasantly surprised as the public responded to it. Our spend was £100,977.54 and got a return of £619,108.42 (613.11% ROI)
Yes – that was a 600%+ ROI
Then, we noticed there were a lot of people who were leaving their cart without purchasing. The part they were leaving at was where they had to choose the measurements of the mattress. So we created this ‘ugly ad’ that was retargeted to everyone who had abandoned their cart, so they could complete their purchase.
The ‘ugly ad’ secured over £10 million pounds in revenue alone, on a £900k spend, and now we create similar strategic ‘abandon cart retargeting’ strategy for all clients we work with.
Here’s everything else we helped SIMBA with
- Hire their head of marketing and their 2 key Facebook performance marketers
- Train their internal staff to take over the channels from myself
- Split test their checkout funnels to get a 10% lift in conversions
- Setup their attribution modelling with the help of Fishtown Analytics
- Setup their GA / GTM tracking and events for working on all channels
- Create dynamic landing pages to match ads and content to the page they would be landing on.
- Reviewed and updated their email marketing strategy
- Implement and adjust the marketing budgets
- Sourced partnerships with the likes of Wonderbly, Porsche, Not on the High street and more using cold email.
- Helped to launch them in new non-english markets
- Helped to put together product marketing road maps.
- Successfully launch the brand on other channels
This all took place over the spread of 18 months. Once we had fully scaled Simba Sleep, we found them an internal team they could hire, and removed ourselves from the business, our job complete.
By the end, SIMBA went from self -funded to earning well over £33 Million in revenue, and then secured a further £20+ million in investments as a result of the massive growth that I helped build over that 18 month period.